HI I AM JOEL AND I AM AN INDUSTRIAL DESIGNER STUDYING AT UMEÅ INSTITUE OF DESIGN.


Electrolux Adapted
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Interwoven
Exploring the topic of everyday interactions between long distance couples. And how this connection can become more tangible and personal. 
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Nike ACG Concept store
To design an identity for Nike ACGs' retail experience, the result is a campaign called, All adventure is an adventure.  
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Knega 720cc
To design for a fictional brand, the brand’s goal is to differentiate itself on the market with a strong focus on ergonomics and a new design language.
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Appliance redesign
Personal 4 day design excercise looking into an everyday product, and to improve my cmf skills and work with strict time constraints. 
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360 cam
Fun and quick 2 day modeling and visualization project
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