4 Days
Freetime spring 2021
Solo
Industrial design
Design identity
Storytelling
APPLIANCE REDESIGN
4 Days
Freetime spring 2021
Solo
Industrial design
Color and material
I want to challenge myself by analyzing and redesigning an everyday product with a strict time constraint, and try to improve the usability and strengthen my material and color skills.
The solution is a toaster that is familiar but fixes key usability problems in most toasters, such as knowing when the toast is done, getting perfect results for different bread types, and how to deal with the dreaded cord.
A new CMF range was also designed, which takes clear inspiration from the kitchen context while moving away from the standard back plastic and stainless steel that are found on the majority of small appliances today.